Snapshot
Industry
Healthcare
Timeline
February–August 2026
Channels
Services
LinkedIn · Personal branding · Thought leadership
See it live ↗The brief
A senior doctor leading medical operations had deep expertise but a quiet LinkedIn. She wanted a steady, credible voice on women’s and preventive health that peers and leaders follow.
What we owned
Positioning, content pillars, monthly calendars, writing, carousel design, publishing, and monthly reports.
The thinking
Own one topic first, perimenopause, then widen into heart, metabolic and preventive health. Carousels for reach, single-image POVs for conversation, polls used sparingly.
Impact
57K+ impressions and about 1,240 engagements across 74 posts.
2.2% engagement against a ~1.5% healthcare baseline.
Followers up 27%, a third of them from healthcare.
Reach grew 33× in the first two months. When posting paused for a month, impressions fell 84%, then came back 418% on restart. Consistency is the strategy.
Consistency is the strategy.
