YouTube · Channel strategy · Scripting

Finding the content a PM coach’s audience actually wanted

Sumant Malhotra

Ripening

Early signals are in. Full report coming.

2×views, month on month
21 hrswatched in 3 months
+58subscribers from zero

Snapshot

Industry

Career coaching

Timeline

July 2026 – ongoing

Channels

YouTube · LinkedIn

Services

YouTube · Channel strategy · Scripting

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The brief

Sumant had coached 1,200+ product managers but had no channel. He needed a YouTube presence that shows how he thinks and brings job seekers to his coaching.

What we owned

Channel strategy, topic research, scripting, titles and thumbnails, Shorts, publishing, and monthly data reviews.

The thinking

Follow the PM job hunt step by step: get shortlisted, think like a PM, crack the interview. Long videos build trust, Shorts point to them, and every launch runs a 3-day LinkedIn and WhatsApp routine.

Impact

1,051 views and 21 hours watched in the first three months.

September views beat July and August combined.

The Resume Review brought 20 subscribers on its own.

Long videos build trust. Shorts point to them.

The work

YouTubePM Resume Review · the channel’s top videoOpen ↗
YouTube5 AI Workflows · 9.9% click rateOpen ↗
YouTubeProduct SenseOpen ↗
YouTube5 PM Follow-UpsOpen ↗
YouTubeOpen ↗
YouTubeOpen ↗

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